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6 Job Search Tips That Are So Basic People Forget Them

The irony of job search advice: There’s so much available that you don’t have to spend more than four seconds Googling before you land on some nugget of wisdom or another.

Yet, at the same time, there’s so much available (some of which completely contradicts other advice you’ll find) that it can easily overwhelm you. Which, in fact, is probably the exact opposite outcome you’re looking for when you go sleuthing for genuinely useful counsel in the first place.

So let’s do this: Let’s boil things down to a short list of sound, timeless job searching tips that’ll help you fine-tune your strategy so that you may sail through the process (or at least cut out some of the unnecessary time and frustration). 

1. Make Yourself a “Smack-in-the-Forehead” Obvious Fit

When you apply for a job via an online application process, it’s very likely that your resume will first be screened by an applicant tracking system and then (assuming you make this first cut) move onto human eyeballs. The first human eyeballs that review your resume are often those of a lower level HR person or recruiter, who may or may not understand all of the nuances of that job for which you’re applying.

Thus, it behooves you to make it very simple for both the computer and the human to quickly connect their “Here’s what we’re looking for” to your “Here’s what you can walk through our doors and deliver.”

2. Don’t Limit Yourself to Online Applications

You want that job search to last and last? Well, then continue to rely solely on submitting online applications. You want to accelerate this bad boy? Don’t stop once you apply online for that position. Start finding and then endearing yourself to people working at that company of interest. Schedule informational interviews with would-be peers. Approach an internal recruiter and ask a few questions. Get on the radar of the very people who might influence you getting an interview. (More on that here.)

3. Remember That Your Resume (and LinkedIn Profile) Is Not a Tattoo

Yes, your new resume is lovely. Your LinkedIn profile, breathtaking. However, if they don’t position you as a direct match for a particular role that you’re gunning for, don’t be afraid to modify wording, switch around key terms, and swap bullet points in and out. Your resume is not a tattoo, nor is your LinkedIn profile. Treat them as living, breathing documents throughout your job search (and career).

4. Accept That You Will Never Bore Anyone Into Hiring You

Don’t get me wrong—you absolutely must come across as polished, articulate, and professional throughout your job search. However, many people translate this into: Must. Be. Boring.

Wrong, wrong, wrong. Realize that few people get hired because they had perfect white space on their cover letters, memorized all of the “correct” interview questions or used incredibly safe, common phraseology (i.e., clichés) throughout their resumes. All of this correctness is going to make you look staged and non-genuine. Instead, give yourself permission to be both polished and endearing. Memorable, likable candidates are almost always the ones who go the distance.

5. If You’re Not on LinkedIn, You Very Nearly Don’t Exist

Considering that more than 90% of recruiters use LinkedIn as their primary search tool, this is not an understatement. If you’re a professional, you need to not only be on LinkedIn, you need to be using it to your full advantage. Don’t believe me? Think about it this way: If tomorrow morning, a recruiter logs onto LinkedIn looking for someone in your geography, with expertise in what you do, and you’re not there? Guess who they’re going to find and contact? Yes, that person’s name is “not you.”

6. Thank You Matters

I once placed a candidate into an engineering role with a company that manufactures packaging equipment. He was competing head-to-head with another engineer, who had similar talents and wanted the job just as badly. My candidate sent a thoughtful, non-robotic thank you note to each person with whom he’d interviewed, within about two hours of leaving their offices. The other candidate sent nothing.

Guess why my candidate got the job offer? Yep, the thoughtful, non-robotic thank you notes. They sealed the deal for him, especially considering the other front-runner sent nothing.

And finally, remember that the interviewer cares much more about what you can do for them than what you want out of the deal. Certainly, they’re going to care a bunch about what you want once you establish your worth. But during the interview, you must demonstrate why you make business sense to hire, period.

Source :Themus

What do Affiliates really want?

Having your own affiliate program can seem like a fast and easy way to boost your business, as having an army of commission only salespeople is obviously music to most business owner’s ears.

And rightly so, as an effective affiliate program can quickly, cost effectively and dramatically grow your business, probably better than any other method.

However, it takes expertise, hard work and most importantly the right offering to make an affiliate program truly work.

You can’t just provide your affiliate with a few links, then sit back and enjoy the deafening sound of cash registers ringing. The key to success lies in the support and resources you offer your affiliates, whatever level they are currently at.

Forrester Research shows that the average Affiliate program has about 10,000 Affiliates, but only 10-20 % of the affiliates actually participate or promote the program.

So why do so few affiliates that sign up actually promote the product? Why the huge disconnect?

Simple. Most Advertisers don’t provide their Affiliates with the help, support and resources they need to promote their products. So they sign up, look for resources and when they don’t find any, their excitement and motivation evaporates and off they go to find a program which gives them what they need.

Here are our 6 top features, switched on affiliates expect in a quality affiliate program:

1: Communication Leads to Community

The best way to keep top Affiliates loyal is to maintain a good relationship with them. Not just while they’re signing up, but ongoing.

For starters, it’s essential you offer a dedicated point of contact for affiliates and respond quickly. Don’t make them wait for answers and lose trust or you’ll lose them.

As many Affiliates sign up but then get side-tracked and never get around to promoting, (remember the disconnect?) you should also send regular emails to keep them engaged, ensure they’re on track AND to show your program is active.

As they move forward, you can’t presume they are up to date with your offers and new resources, so keep them informed of any program news.

Finally, a sense of community and open communication with Vendors can really build loyalty, so although this goes against the usual school of affiliate program thought, give them what they want. The long term rewards can be huge.

ClickSure believes in the power of communication, so unlike traditional networks, we allow Advertisers and Affiliates to communicate directly with each other using our in-house Messenger Service. It’s extremely rare but we believe open communication fosters trust, saves a ton of time when setting up campaigns and offers outstanding efficiency.

2: Technology

As Affiliate marketing is becoming more and more competitive in the marketing industry, data-analysis has become a crucial factor for Affiliates.  Marketing methods need in-depth evaluation in order for Affiliates to gauge their success and test and improve, to generate the best return on their investments.

Although there may be many individual reporting platforms available out there, the majority of Affiliate programs are now offering proprietary reporting and tracking technologies, in order to provide their Affiliates the opportunity to enhance their performance based on their sales analytics.

Obviously, you’ll be more successful if you also show affiliates how to use this technology effectively. Many veterans will be familiar with it, but be specific to yours and don’t forget, your new affiliates may have never seen this kind of resource before. Without help, it can seem overwhelming and become another reason for the 80% disconnect.

Affiliates also need reassurance that their marketing efforts are working and providing all the relevant sales data on their profile obviously helps that too.

So don’t even think of building your affiliate program without this essential resource. No-one wants to run their promo campaigns in the dark.

3: Competitive commissions and fast payouts

As an Advertiser, you need to work directly with your Affiliates to create a payment model that best fits your business.

99% of affiliates are in it for the money. So the higher the payout the more chance you have of attracting affiliates to your offer. On top of that most super affiliates spend a lot of money buying advertising, so the faster you can make payments to them, the better their cash-flow and the lower the risk for the affiliate.

Less risk means they are more likely to push your offers over affiliate programs offering inferior payment terms.

Take some time to research into what other Affiliate programs are offering in commissions. This would give you a better indication of the competition and also what payment terms you should offer to stay competitive.

For instance, Affiliate payment terms at ClickSure vary, as our Advertiser/Merchants select their own individual terms and payouts. What payout and terms you set is up to.

You have to try to get the balance right. See what others are paying as a starting point, but keep your payments really competitive, as it’s the most important thing to the majority of affiliates. The only exception is when your offer converts much better than your competitors, but remember your affiliates still have to pay for traffic, so keep those payout rates attractive.

Don’t go too far the other way and go overboard with the payments though, thinking you’ll clean up. If you don’t get your numbers right you could get an avalanche of sales you’ll end up making a loss on.

Keep in mind, however, it’s no coincidence that some of the best performing Affiliate Programs within the ClickSure marketplace offer the fastest payout terms, with most offering weekly payouts and some also offer private payouts for super affiliates.

It also makes sense to pay your affiliates well and as quickly as possible, because the payments could well be funding the next wave of traffic they send to your product.

4: The Art of Affiliate Incentives

One of the most popular methods to generate attraction is by offering affiliates a competition with a cash prize as a reward. These are especially popular during the festive season such as Christmas, as Affiliates are looking to earn quick cash around that time.

It’s also a good incentive for Affiliates to promote your offer. You may also attract top Affiliates with generous competitions to give yourself a competitive advantage in the Marketplace amongst all the other product owners.

Cash is obviously one of the most popular incentives. However, co-branded gifts can also work very well and still give you the opportunity of attracting additional business.

For example, run a ‘Win an iPad’ incentive but then brand the iPad so wherever the affiliate takes it your brand is on show.

You could also combine training events with incentives…

For example, win a trip to “office location” and “3 days intensive training with our marketing team”. This helps build relationships, gives your affiliate additional insights on how to drive business to your products and if you feature the winners experience in a video or post, you can also use it as a promotional opportunity for your next incentive.

Another effective way to incentivise Affiliates is to offer them a ‘money-can’t-buy’ reward. This can include VIP tickets to sold out events, sporting fixtures or even gifts and experiences.

There are many different options you can choose to reward your Affiliate from instant cash rewards to generous private commissions.

Test to find out which works best for you and how much you can offer to encourage affiliates to sign up.

5: In-depth product information

Always offer as much information as you can about your product as it would help Affiliates to understand the product better, in order to pre-sell and advertise to their traffic.

Affiliates are looking for products and services that match the content on the site, so the more information you give, the better judgment they can make as to whether the product is suitable for them or not.

Provide affiliates with as much information as possible so they have more knowledge to help pre-sell your products. Also, showing them the best ways to sell and where to generate sales, is important for keeping your affiliate marketing strategy aligned to your goals and product branding. For

For example, if someone has a Luxurious Skin Cream for Women, you don’t necessarily want affiliates targeting men with the product, unless it’s promoted as a gift idea for their partners or loved ones.

The more info you can supply, the better your affiliates can perform, so . . .

Give affiliates free samples, free demos or walkthroughs of the product/service.

Provide affiliates info on best traffic sources, customer demographics, best practices for promoting the product etc.

Send regular email newsletters to your affiliates, including tailored news of any new products you are launching.

Lastly, always keep your content fresh and remember to update and changes to the product as soon as possible.

6: What marketing materials should you provide?

Affiliates do not want to develop their own primary marketing materials. And why should they? They are promoting for you and increasing your ‘hands off’ sales, so give them the help they need.

Supplying your affiliates with free marketing material such as landing pages, banners, images email swipes etc. is a must.

Also important, if you want affiliates to use a great product image to show your product in the best light then provide them with images they can use. You do not want them cutting and pasting shady looking images that don’t show your product in all its glory.

Yes, it will take you time to create these resources, but it’s an investment, not a cost. By supplying a range of high-quality resources, your affiliates can hit the ground running and make an impact quickly.

Top Tip:

Keep your marketing materials simple as some Affiliates may be reluctant to use large images/ banner as it may affect the site load time.

It’s also better if YOU control the branding, quality and ‘voice’ of these resources, as some affiliates may get frustrated, create their own inferior examples and give the wrong message out regarding your brand.

Also, you are saving affiliates the time spent developing these materials themselves and instead they can focus on promoting your products straight away.

Source :http://clicksureblog.com

Naming Your Business in the Modern

Over the years, I have never forgotten that conversation, and his advice has become even more profound in a business environment that has forced companies to adopt new and unchartered branding strategies that consider social-media and mobile-content consumption. These days, when I consult startups and other aspiring entrepreneurs, I integrate his advice into a number of tips I have developed through my experience.

While there are numerous great resources to help you develop an effective company or product name, here are three tips to consider before you even get started.

1. The 5-10 rule:

My attorney friend explained that great companies throughout history had five to 10 letters in their name, had at least one hard consonant, and many had a repeating letter.

Interestingly, after this enlightenment, I noticed this convention everywhere -- Mattel, Hasbro, Google, Yahoo, CitiBank, Starbucks, Ford, Honda, Apple, Exxon, Mobil, Cisco, Verizon -- the list goes on. Of course, there are exceptions, but the point was that short, simple and recognizable names were keys to success. 

These days, consider that your name needs to be easily recognizable in an email subject line and fit in a 144-character tweet.

2. The icon rule:

Today, more than ever, customers consume content and make purchase decisions through their mobile smart devices. It is through these small screens that business branding is happening, so your company name and logo has to fit in this space. 

While you may never actually have a mobile app that requires a small square icon, consider how your company name and logo would look on one. We have become accustomed to seeing icons anyway, so this is a good place to start when developing your logo.

3. The social-media rule:

 In the past, the most significant barrier to establishing a name was if it was copyrighted or already registered as a business in your state. Today, your business needs to secure website domains and accounts with sites around the web, such as Facebook, Twitter, Pinterest, Instagram, StumbleUpon, Reddit, etc. (there are hundreds). 

This not only improves search engine optimization (SEO) organically, it also helps protect your business's online reputation. You may not use most of these accounts, but at the very least, you will own the account name before someone else does. If you have a common business name that is already taken on many sites, consider a pseudonym for your account across these secondary websites.

For instance, if your name happens to be Wild Creations, then consider a strategy to use “WildCreationsGifts,” “TheWildCreations,” or “WCGifts” as your account name. The consistent naming convention across sites will allow your customers to more easily find you.

Naming your company does require a great deal of thought and planning. Leverage the resources available online but keep in mind these three tips to make sure you have a solid framework from which to start.

As for us, we have stuck with the name Wild Creations, although we did rebrand and develop a new logo a year ago that emphasizes “Wild” and is more iconic. Deep inside, I would enjoy another serendipitous meeting with my New York attorney friend and get his approval.

Source :entrepreneur