Showing posts with label ideas. Show all posts
Showing posts with label ideas. Show all posts

Friday, December 30, 2016

Need a Business Idea?

Today, tens of thousands of people are considering starting a home based business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being to their own home. People who have been part of the traditional nine-to-five work force and are on the verge of retiring from that life are thinking of what to do next. The good news: Starting a homebased business is within the reach of almost anyone who wants to take a risk and work hard.

1. ACCOUNTANT:

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Create a flier outlining your services. Before you do that, you need to know what those services will be. Do you want to simply do bookkeeping for a small business? A more involved level of accounting would be do actually work up balance sheets, income statements, and other financial reports on a monthly, quarterly, and/or annual basis, depending on the needs of the business. Other specializations can include tax accounting, a huge area of potential work. Many business owners don't mind keeping their own day-to-day bookkeeping records but would rather get professional help with their taxes.

2. BICYCLE REPAIR:

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In many parts of the country, this business tends to be seasonal, but you can find ways around that. Rent a storage unit and offer to store people's bicycles over the winter after you do a tune-up and any needed repairs on them. If you want to cater to the Lance Armstrong wannabes, you can have business all year round. These road race riders are training through snow, sleet and dark of night. Some of them work on their own bicycles, but many of them don't, so you can get their business all year. And if you keep Saturday shop hours, you can be sure you will have a group of enthusiasts coming by to talk all things cycling.

3. BOAT CLEANING:

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Boats that are hauled out of the water for the winter or even just for mid-season repairs will need the hull cleaned. And depending on the type of boat, it is a good time to give a major cleaning everything else too--the decks, the sleeping quarters, the head, and the holds. Start by approaching homes that have a boat sitting in the yard. Or you could market your services to the marina to contract you to do the boat cleaning it offers to customers.

4. BUSINESS PLAN SERVICE:

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Offer a soup-to-nuts business plan, including market research, the business plan narrative and the financial statements. Plan your fee around the main one that the client will want and offer the others as add-on services. You can give clients an electronic file and allow them to take it from there, or you can keep the business plan on file and offer the service of tweaking it whenever necessary. Have business plan samples to show clients--and make sure to include your own!

5. CHIMNEY SWEEP:

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Learning to be a chimney sweep may mean nothing more than apprenticing with someone already in the business. By becoming a chimney expert, you can combine a chimney sweep business with a chimney inspection service--covering more than just whether or not the chimney needs cleaning but whether the chimney is in good working order or in need of repair.

6. CLEANING SERVICE:

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There are many directions you can take this business. If you want to work during hours when no one else does, you can focus on office clients. You can focus on retail businesses and keep your customers clumped into one or two blocks. Restaurants are in great need of daily thorough cleaning and can be a great source of steady clients. Perhaps you would be more interested in house cleaning. Many times with cleaning services you don't have to spend lots of money on advertising or marketing because your customers will come by word of mouth.

7. COMPUTER REPAIR:

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Study the main types of software that system users will want--word processing, photo manipulation software, mail merge, spreadsheet, design and especially security software. Investigate all the components--monitor types in all their varieties; keyboards, from wired to ergonomic to wireless; mouse types; as well as peripheral components like printers and scanners. Become completely familiar with all the ISPs (internet service providers) available in the market area you plan to cover. Establish yourself as the guru who can meet the needs of the personal computer user, the small business or a larger corporation.

8. CONSULTANT:

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To be a consultant, you need to have an expertise in something so you can market yourself as an advisor to others looking to work in that area. Perhaps you managed several large warehouses in your career with a drugstore company, you did all the marketing for many years for a large shoe manufacturer or you set up a chain of beauty supply shops or take-out restaurants. You can use this experience to help others do similar things without making the same mistakes that you made along the way.

9. DOG WALKING:

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Dog walkers take pooches out for their daily constitutional one or more times a day, either individually or in small groups. In some cities across the United States, like New York, dog walking alone can be a booming business. But it's actually more common for dog walkers to offer additional services, including playing with and feeding pets, bringing in newspapers and mail, and turning lights on and off.

10. EBAY ASSISTANT:

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Do you have items lurking around your household that you could sell on eBay? Figure out your asking price and decide whether to auction it or put it in your eBay store. Then decide if you want a minimum bid and how long you want the auction to last. You will want to establish a PayPal account to use for transactions. The eBay website provides all the information you need to know to get up and running with an eBay business.


Tuesday, May 12, 2015

Free Small Business Marketing, Advertising Ideas, Tips And Tricks

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1. Know Who Your Customers Are:


a. Describe the person most likely to want or need your product.

b. Why should they want to buy your product?
c. When you know the motivation, you can target the product to the correct customer base.
d. You can't sell a product until it is defined and positioned.
Note: A pharmaceutical company shelved a cold medicine because they couldn't correct the drowsiness it produced. Someone renamed it NyQuil and sold it as a bedtime cold medicine. It became the largest selling cold medicine on the market. Just because your product is good doesn't mean it will sell. It must be positioned correctly. That's what marketing does.

2. Promote With Postcards:


a. The U.S. Postal Service is proposing slight increases for mailing letters and postcards—but leaving first-class "Forever" stamps at their present 49 cents.

Under a filing with the Postal Regulatory Commission, letters to international destinations would rise from $1.15 to $1.20. Postcards would rise from 34 cents to 35 cents.
The increases being proposed if passed would become effective on April 26,2015.
b. Postcards convey a sense of urgency to the customer. They may not read your letter but they will turn your postcard over. (You have 3 seconds to get your message across. The average time people look at an ad.)
c. Postcards will keep your mailing list clean (Address Correction Requested), First class returned and corrected free of charge by the Post Office. (Bulk Mail letter corrections will have additional charges. Check with the Post Office).
d. With a postcard, your message is out in the open. Other potential customers will see it too, not just the person it's addressed to.

3. Create A Survey:


a. Mail a survey to customers to find what motivates them to buy.

b. Where do they work? What magazines do they read? Age Group?
c. This information will tell you where and how to reach your targets.
d. Offer a gift or discount for completing the survey.

4. Use A Two-Step Approach:


a. Offer complimentary business related information to potential customers.

Step 1: Offer a free "fact sheet" to customers that shows your expertise.

Step 2: Add these customers to your mailing list and mail to them often.

5. Say "Happy Birthday":


a. Mail greeting cards to your customers (dates from your survey #3).

b. Include a coupon or special offer or tell them about your product that they should give themselves as a gift.

6. Team Up With Another Business:


a. Share advertising costs with another company.

b. Sharing costs makes high-quality printing and larger ads affordable.
c. Can your product be teamed with another product? (Motor Oil packaged with your new funnel invention.)

7. Be Consistent And Committed:


a. Research shows a message must be repeated to be remembered.

b. Send multiple mailers to the same people.
c. If you advertise, do it where you can afford to do it often.

8. Use The Telephone:


a. Test a new idea by phone before you commit to costly promotions.

b. Response from 100 phone calls will be similar to 1,000 pieces of mail.
c. You'll receive faster results, it costs less, and you'll generate greater input and feedback.

9. Raise Your Prices:


a. Has your competition raised their prices? Maybe you should too.

b. Higher prices separate you from the crowd, and implies your product is better, an deserves a premium price. BMW does not compete with Yugos.
c. Be careful in this area. The customer must see the value of the higher price.

10. Promote Trends or Current Events:


a. Can you tie your product or service to the environment, Olympics, World Series?

b. Gain valuable credibility and interest by association with known groups.

11. Add Personality To Your Business:


a. Use photos of you and/or your staff in your promotional materials.

b. A quote from the person pictured conveys friendliness and builds confidence in your company.
c. Responses to seminars and programs are dramatically higher when photos are used.

12. Use Deadlines:


a. Make sure you put a time limit on promotional materials.

b. Watch your expiration dates. (What day does your offer end?
Are you losing an extra weekend of business?)
For More See: Understanding Why Customers Buy

13. Fear Of Not Having Your Product:


a. For products that increase personal security, personal safety or health, fear can be an effective business-boosting tool.

b. If they don't buy your product now, they will miss something. A discount, premium free gift, etc. Fear of loss is more powerful than expectation of gain.

14. Use The Media:


a. Send letters covering topics related to your business to local publications.

b. Connect your product or business to some current event that is making news.
c. Your name and business name will probably be used if your letter is printed.
d. You will be perceived as an expert in your field.
e. You are holding this information because of an Internet site or a local or national promotion.

15. Make Advertising Last:


a. Buy ads that last months, not minutes. 

b. Magnetic signs for car or van. Don't forget the back of your vehicle. Put signs on truck tailgates and rear windows. Most customers don't drive alongside your vehicle and copy down the phone or address. They are more apt to do it at a stop sign.
c. Use clever bumper stickers or T-shirts.
d. If you're printing an expensive color piece, ask the printer to quote the price of his house paper.
e. Design the outside of the brochure to be permanent and the inside for future changes. That way you can print up large quantities (5,000 or more) of the outside only and have the printer keep them on hand. Then as your message changes you only have to print the inside.
f. You will save by doing a large run in the beginning. You will also save by only printing what you need as your company changes. Avoid outdated brochures.

16. Examine Promotional Materials:


a. Make sure business cards, letterheads, brochures and packaging materials are first class. This is not the area to spare expenses.

b. What types of materials is your competition using?
c. If you can't afford 4 color brochures use 2 or 3 color. Use of color increases response by 26%.
d. If you can't afford 2 color... use screens. (See Below)
Note: Screen is another word for shade (darker) or tint (lighter). For example: A florist wants red flowers around the borders of his brochure and black ink for the text. That's two colors. Pink is a 50% tint of red, it is not another color. You can have some pink flowers and some red flowers with little or no additional cost depending on how your printer handles screens. This process will give the appearance of three colors; red, pink, and black. Use gray (a tint of black) and presto, a 4 color brochure (red, pink, gray and black) for a 2 Color price. It looks expensive but isn't.

Source :http://www.smalltownmarketing.com

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